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ADOPTION
The Industry Is Going Circular
The tire industry has run on a linear model for decades: extract, manufacture, use, discard. New regulations, particularly in Europe, are raising recycling targets and demanding traceability on material origins, driving fast-growing demand for sustainable inputs like recovered carbon black and pyrolysis oil, recovered from end-of-life tires.
FusionOne turns end-of-life tires into exactly these materials.
“The use of recovered carbon black in tires is a critical element of our efforts to achieve products that are made from 100% sustainable materials by 2050.”
- Marco Musaio, Bridgestone Europe
“The conversion of End-of-Life Tires into cutting-edge materials that can be reused in our tires marks a significant initial stride towards achieving our goal of 40% recycled and renewable sustainable materials by 2030”
-Fabien Gaboriaud, Senior VP, Michelin
The Oil Problem
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![[CITYPNG.COM]HD Pirelli Tires Logo PNG - 3000x3000.png](https://static.wixstatic.com/media/98d8f1_82ac0e8fd61b4fd69e765778bb8b5725~mv2.png/v1/fill/w_92,h_92,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BCITYPNG_COM%5DHD%20Pirelli%20Tires%20Logo%20PNG%20-%203000x3000.png)
- Steve Carpino, VP of R&D
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- 2025 Pricing Report
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We Are At The Mercy of Crude Oil Prices
~70% of Raw Materials are Influenced by Oil Prices
FusionOne's rCB is Oil Price Agnostic
We Provide Reliable and Predictable Raw Material Pricing
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